Meet Julie
With a track record of success in UX design, I bring a wealth of experience and expertise to the table. As a Senior UX Designer at CARFAX, I specialize in crafting design solutions that seamlessly blend user needs with business objectives. My approach is grounded in research, testing, and industry best practices, enabling me to make informed design decisions that consistently yield exceptional results.
During my tenure as a Product Designer at Voices.com, I played a pivotal role in driving the expansion of the Voices platform into new service categories, unlocking untapped market potential. Additionally, I spearheaded design operations initiatives, including the launch of the Voices UX Medium publication, which served as a showcase for our design culture, processes, and methodologies.
Passionate about fostering innovation, I actively advocate for and mentor others in design thinking principles. I have extensive experience facilitating design ideation techniques such as Design Sprints, empowering teams to unleash their creativity and solve complex problems collaboratively. Design research, strategy, UX/UI design, design systems, information architecture, rapid prototyping, usability testing, QA, and visual design—I bring a comprehensive toolkit to every project.
Career Highlights
Voices UX Medium Publication
Introduced a UX medium publication to showcase design culture and processes.
Articulated design rationale and best practices.
Enhanced the organization's design maturity.
Results: Improved internal and external perception of the design team.
View Medium Publication
Design System Implementation at CARFAX
Integrated the CARFAX design system into a legacy product.
Collaborated with development for accurate component usage.
Standardized design elements across the platform.
Results: Enhanced consistency and efficiency in design and development processes.
Homepage Redesign at CARFAX
Led the redesign of the CARFAX homepage to improve user engagement.
AIncreased lead conversions by 2%
Boosted page views by 2.5%, adding $240,000 in annual value
Implemented user-centric design solutions using insights from user testing and A/B testing
Results: Enhanced user experience and significantly contributed to the company's revenue growth.
View Case Study
Specializing In
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Design Thinking
Expert in applying design thinking methodologies to solve complex problems, fostering innovation and delivering user-centric solutions.
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Design Sprint Facilitation
Skilled in leading design sprints, enabling rapid prototyping and iterative design, resulting in efficient and effective product development.
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Design Strategy
Proficient in developing & implementing design strategies that align with business objectives, ensuring cohesive and impactful user experiences.
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Design Operations
Adept at optimizing design processes and workflows, enhancing team efficiency and ensuring consistent quality across all design deliverables.
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User Research
Experienced in conducting qualitative and quantitative user research to gather insights and inform data-driven design decisions that enhance user satisfaction.
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Cross Functional Collaboration
Strong collaborator with a proven track record of working effectively with cross-functional teams, stakeholders, and clients to achieve shared goals and deliver successful projects.
Credentials
Experience
CARFAX
Senior UX Designer | 2022 - Present
Voices.com
Product Designer | 2019 - 2022
Elite Digital
Art Director | 2016 to 2019
Education
User Experience Foundation
2017 | RED Academy
Interactive Media Specialist
2016 | Fanshawe College
Graphic Design
2015 | Fanshawe College
Certifications
User Experience Certificate
2023 | Nielsen Norman Group (NN/g)
Design Sprint Masterclass
2021 | AJ&Smart
Designing Influence
Discoveries: Building the Right Thing
2022 | Nielsen Norman Group (NN/g)
Being a UX Leader
Effective Ideation Techniques for UX
2021 | Nielsen Norman Group (NN/g)